Tips for a Successful Brand Activation Campaign
Marketing is so broad that choosing a method can confuse you. However, you need to determine what works for your audience. Most of the time, marketers go for TV and affordable alternatives such as digital techniques. However, you need to remember that your customers are humans—they are real people looking for interaction. As such, you might want to consider tangible marketing. This is when you should consider starting a brand activation campaign. Here are some things that you should take into account:
Pick Your Suppliers
You will be setting up a stage or booth, and you will be giving away swag and samples. As such, you should pick suppliers that will execute your plans. For one, if you are giving away shirts, you should work with a reliable screen-printing and embroidery business that offers the best rates.
Choose the Place
Brand activations are on-ground activities where you allow people to interact with your products. As such, you need to pick a location that is frequented by people. These include malls, groceries, and even parks. Still, you should bear in mind that your choice of location should be based on your customers’ behavior to make sure that you are talking to the right people.
Connect It to Digital Marketing
If you have an e-commerce shop or a fan page, it is essential that you lead your customers to your pages for purchases or activities that you want them to complete. Thus, make sure that your sample products’ packaging has a call to action. You can also cover the event and post the highlight reel on your social media page so that people will be aware of your activities.
These are just some of the things to bear in mind if you want to ensure the success of your brand activation campaign. Always work with reliable suppliers.